Here are some keyword research guidelines you can adopt when choosing the best keyword phrase for your website.
Brainstorm Information in a list - listen to others opinion and ask what keywords will they use when searching. Ask your customers, relatives, friends. You can also check other blogs/forum that describe or talks about your product. Visit your competitor website and study keywords for your advantage but never copy what they did.
Categorize each Keywords - Differentiate your keywords in accordance to their type, section, relevance to your product or category.
Research your Keywords - Use keyword research tools. Re-organize your keyword category in which are most competitive, fair, low and keyword synonyms. Remove non-relevant phrases and extremely low count phrases.
Choose Keywords - based on number of searches, relevance to your website, competitiveness level.
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