Online marketing is the principle of accessing your targeted market and prospective customers through the internet. This provides additional channel for advertising, endorsing products and services. This also increase company exposure and improves relationship with on-shore and off-shore clients.
Two of the major components of online marketing are website marketing and blog marketing. See below their common traits.
Website Marketing
- Publicity for site URL
- Directory listings
- Search Engine Optimization (SEO)
- Paid search results
- Banner ads
- Email blast
- May replace main site or a supplement
- Website marketing techniques apply
- Better reach via RSS feed
- More interaction via comments
- More personal and topical
No comments:
Post a Comment