SEO - 6 Essential Steps for Keyword Research

Keywords Research is the Process conductinga research for finding the best keyword(s)/phrase that best describe your website and that people will most likely enter in search engine and see your site pages.




These step should be done with the customers/clients being involved.

1. Keyword Brainstorm

A. Know what your website will provide.

B. What are the goals of your website.

C. Identify Geographic

• Local
• Nationwide
• Worldwide

D. Identify Demographic

• Age
  
• Gender
• Income

E. Survey Other Peoples Thought

• Customer
• Sales Person
• Family and Friends
• Other blogs and forums
• Main Competitor's Website
  

2. Categorize your Keywords

• Create different set of Keywords then group them based on products, service type or relation.

3. Research and Study each Keyword you noted

• Use Keyword Research Tools
• Start with a seed phrase from a set then improve on it.

4. Compile you research

• Use spreadsheet tools like excel

5. Remove the weak Keywords/Phrases

• Non-relevant Phrase
• Extreme Low search count Phrase

6. Choose the best Keywords/Phrase by

• Number of Searches
• Relevance to your website
• Competitiveness Level - if its High, Fair, Non-competitive.